In its continued struggle to duplicate the worldwide dominance of its text-based advertising biz, Google has launched a long expected program for slapping ads onto Web-based Flash games. Naturally, "AdSense for Games" is billed as a beta.

Google gobbled game ad outfit Adscape Media in February 2007, and this morning, the, um, fruits of its purchase were finally unveiled on the Official AdSense blog. "Do you develop or publish web-based games?" asks chipper Google ad guy Ryan Hayward. "As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue."

Ah, but not everyone is eligible. Your game must be played a minimum of 500,000 times a day. At least 80 per cent of your traffic must come from the US or the UK. And your Flash must be "family safe."

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